Historically from a marketing perspective we really use content to drive our marketing and the old-school way of thinking is put some good content on and exchange it for information and have individuals fill out a contact form. I don't really find that people are wanting to fill out those contact forms, so the contact form has really become a barrier. What visitor queue allows us to do is get our content out there but still have some visibility to who is actually consuming that content. It's a nice middle ground because I would rather have my content in someone's hands rather than putting up that gate in front of people and them not downloading it at all.