Case Study: How Tactycs Uses Visitor Queue to Optimize Their Inbound and Outbound Marketing Strategies

About Tactycs

The Tactycs software generates a marketing strategy based on five vital pieces of information; target audience, organizational information, company objective, and available resources such as time and budget.

Marketing ServicesIT Services and IT Consulting

HeadquartersWaterloo, Ontario, Canada

Employee Count2-10 employees

Zack Platt


How was your onboarding experience?

They make it extremely easy to add into your website, use on an ongoing basis and there's individuals there to help if necessary. Scaling payment system is also a great add from them - it makes it easier for smaller businesses to try it out.

We are so happy to hear this! Of course, if you have any questions during your onboarding process we are more than happy to help. We have always made it a goal of ours to ensure Visitor Queue is affordable for companies of all sizes. Take a look at our pricing here.

How do you use Visitor Queue day-to-day?

We spend a large amount of resources on getting people to our website but then don't know which organizations are actually clicking and spending time on said pages. VQ gives you precisely that information so you can customize your follow-up for the right people.

Google Analytics only tells you so much about your website visitors. But, for B2B companies, there is one vital piece missing: What companies are actually visiting your website? Visitor Queue makes it easy to see what companies are visiting your site, as well as how they were acquired, which helps you see what ads are successful. Below is an example of the data we provide. You can see the keyword used, landing page, time spent on page, and their source/medium.

What is your favorite thing about our service?

Visitor Queue is a fantastic way to get that extra level of insight on who is visiting your website. It fits extremely well with both our inbound and outbound efforts. Ultimately, allowing us to identify the frontrunners from our email strategy, advertising, etc.

The unique insight that Visitor Queue provides is unmatched. Whether you are looking to generate new leads, keep up with current customers, or find marketing optimizations, we have you covered. Check out our use cases here.

Is there anything that you would add or change?

Nothing jumps out!

We love to hear this! 🤩 As always, if you have any questions along the way we will be happy to help.

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